GTM Engineer & Marketing Operations

I build the systems that turn traffic into revenue.

11 years driving pipeline from top-of-funnel acquisition through closed-won — with the AI-powered GTM tooling and automation to prove it.

$45M → $52M ARR growth owned end-to-end at Fishbowl, across two leadership transitions
$4.27M Opportunity value generated by an AI chat program I implemented and managed
1 Custom Marketo MCP server built, giving Claude AI direct access to run campaigns and reporting
11 yrs Across Salesforce, Fieldwire, Workyard, Nfinite, Anrok, and Fishbowl

About

I'm a Marketing Operations and GTM Engineer with 11 years of experience driving revenue from top-of-funnel acquisition through closed-won opportunities. I specialize in AI-powered GTM tooling, marketing automation, and full-funnel lifecycle programs — architecting the tech stack, building the automation, and partnering cross-functionally to make it drive real pipeline.

Most recently, I built a custom MCP server that lets Claude AI query and manage Marketo directly — reporting on performance and executing campaigns programmatically. This site is a continuation of that same instinct: use AI systems to do the manual work of GTM, not just talk about it.

Experience

GTM Engineer & Marketing Operations Fishbowl · 2025–2026

Architected and owned the full GTM tech stack. Built a custom Marketo MCP server for Claude AI, an AI-powered abandoned form campaign, and a Clay-based lead enrichment & scoring model writing back to Salesforce.

Marketing Operations & Lifecycle Lead Anrok · 2024–2025

Owned email and performance marketing, contributing 30% of all pipeline and closed-won revenue. Implemented Clay, Chili Piper, and Unify for AI-driven inbound/outbound enrichment, automating 100% of qualified demo routing.

Growth Marketing and Operations Manager Nfinite · 2022–2024

Led demand generation driving revenue to $8M. Migrated CRM from HubSpot to Salesforce with ZoomInfo implementation in 3 months. Launched ABM program reaching 40% of target accounts.

Growth Marketing Manager Workyard · 2021–2022

First marketing hire. Grew revenue from $0 to $150K and launched full-funnel programs averaging 50+ monthly demos.

Marketing Operations Manager / Growth Marketing Manager Fieldwire · 2020–2021

Owned GTM tools, campaigns, reporting, and analysis behind $12M in revenue. Doubled MQLs through an onboarding framework and cut performance marketing spend 50% while holding MQL volume.

Associate Industries Marketing Strategy and Operations Manager Salesforce · 2017–2020

Led GTM coordination executing a $10M+ industry marketing budget, contributing an average 15% of marketing-generated pipeline.

Tools & Skills

Core Competencies

Account Based MarketingDemand GenerationLifecycle Marketing Customer Journey MappingConversion Rate OptimizationData Analysis Database Enrichment / AI AutomationGTM Tech Stack Ownership Performance MarketingProduct/Sales-Led GrowthMeasurement & Reporting

Technical Proficiencies

ClayClaudeSalesforceMarketoHubSpot Google AnalyticsGoogle Tag ManagerVector6Sense WarmlyUnifyQualifiedOutreachSmartlead ZoomInfoWebflowWorkatoZapierSQLTableau

About This Site

This isn't just a résumé page — it's a live build. I'm using it as a working demo of AI-driven GTM engineering: built with Claude Code, instrumented with Google Analytics and Vector to identify companies visiting the site, enriched with Clay to find the right contacts, and connected to a small multi-agent system that drafts personalized outreach — the same category of system I'd build inside your GTM stack.

🚧 Tracking and agent pipeline in progress — check back soon.